MoisturePlex™

Price range: $5.75 through $425.00 USD

MoisturePlex™ is an advanced blend of humectants infused with and inspired by the skin’s own Natural Moisturizing Factors (NMF). It delivers superior hydration, a smooth skin feel, and enhanced formulation aesthetics without the tackiness often associated with single humectants like glycerin.

INCI: Butylene Glycol, Sodium PCA, Betaine, Propanediol, Trehalose, Proline, Sodium Lactate, Glycerin, Water, Hyaluronic Acid, Sorbitol, Panthenol, Acetamidoethoxyethanol

MoisturePlex™ is a next-generation moisturizing complex that combines multiple humectants — many of which are naturally found in the skin — to provide balanced, long-lasting hydration. By mimicking the skin’s Natural Moisturizing Factors (NMF), MoisturePlex™ helps strengthen the skin barrier, improve water retention, and leave the skin feeling soft and supple.

The inclusion of Acetamidoethoxyethanol, a highly effective moisture-binding agent, further enhances hydration performance and skin feel. Unlike formulations that rely heavily on a single humectant, this optimized blend prevents stickiness while delivering a comfortable, silky finish. Its synergy of hydrating agents, including Sodium PCA, Betaine, Trehalose, Sodium Lactate, Hyaluronic Acid, Panthenol, and Acetamidoethoxyethanol, works across multiple hydration pathways, supporting both immediate and long-term moisturization.

MoisturePlex™ is suitable for a wide variety of skincare, body care, and hair care products.

  • Multi-humectant system for balanced, long-lasting hydration.

  • Mimics skin’s Natural Moisturizing Factors (NMF) for optimal compatibility.

  • Improves skin softness, smoothness, and barrier function.

  • Enhanced hydration performance with Acetamidoethoxyethanol.

  • Reduces tackiness often caused by high glycerin levels.

  • Versatile and easy to incorporate into diverse formulations.

  • Recommended usage: 1%–5% for leave-on products; 1%–10% for rinse-off products.

  • Solubility: Water-soluble.

  • Add during the cool-down phase (below 40°C) to protect sensitive humectants and preserve activity.

  • Compatible with a wide pH range (4–8).

  • Works synergistically with emollients and occlusives for enhanced moisturization.

 

  • Facial creams, lotions, and emulsions.

  • Hydrating serums and essence formulas.

  • After-sun care and soothing gels.

  • Hair masks, conditioners, and leave-in treatments.

  • Body lotions, butters, and hand creams.

INCI: Butylene Glycol, Sodium PCA, Betaine, Propanediol, Trehalose, Proline, Sodium Lactate, Glycerin, Water, Hyaluronic Acid, Sorbitol, Panthenol, Acetamidoethoxyethanol

Use: 1-10%

Solubility: Soluble

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