Advanced Moisture™ (ElfaMoist® AC) is a next-generation humectant and a clinically backed alternative to glycerin or propanediol. It offers long-lasting hydration for 30+ hours, outperforming traditional humectants in both efficacy and sensory experience, as it is less sticky and more pleasant on the skin.
Ideal for formulators seeking a high-performance, long-lasting humectant that meets consumer demand for effective and sensory-friendly skincare.
Product Benefits
Clinically proven to penetrate the stratum corneum and deliver deep hydration without compromising the skin barrier.
Patent pending technology that provides superior moisturization and gentle skin compatibility.
During Application
• Great absorbance
• Lubricity in skin feel
• Excellent spreadability
After Application
• Lack of stickiness/tackiness
• Highly effective skin hydration
• Instant and long-lasting moisturization (over 30 hours)
Formulation Advice
Advanced Moisture™ humectant is readily water soluble and is easily incorporated into water or into the water phase of an emulsion at ambient or elevated temperature conditions. Advanced Moisture™ humectant can also be post added to a formulation during cool down.
Suggested pH range of final formulations: 3-8
Suggested use levels, as supplied:
Leave-on moisturizing products (creams, lotions, gels) | 1.0 – 10.0% |
Sun care (pre and post sun care products) | 1.0 – 10.0% |
Rinse-off products (shower gels, body wash, hand liquid soap, and skin cleansing systems) | 1.0 – 20.0% |
Color cosmetics (foundations, BB creams, blushes) | 1.0 – 7.5% |
Applications
Suitable for both leave-on and rinse-off formulations, including:
Creams, lotions, eye creams, baby products, masks, BB creams, color cosmetics
Shower gels, body washes, liquid hand soaps
Can be used as a complete replacement for glycerin or propanediol or in combination to enhance hydration.
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